The organization formerly known as Twitter, now called X, has categorically given up its recognizable blue and white bird design.
The smartphone app’s icon was changed to an “X” late on Friday night as part of a thorough rebranding initiative announced earlier this month by the platform’s owner, Elon Musk. The company had previously posted its logo online and created the website under the domain name X.com, even though Twitter.com is still operational.
Musk, who had paid $44 billion for the platform at the end of the previous year, announced inadm a post released on Sunday that the company will soon “bid adieu to the Twitter brand and, gradually, all the birds.” Elon Musk’s aim to make the platform into an “everything app” is reflected in the name change from Twitter to X.
He posted a video early on Saturday morning that showed the company’s headquarters building lit with a huge new X logo.
The company is being investigated by San Francisco municipal officials, according to the Department of Building Inspection’s website. Allegations that the sign was put without the required authorization are the basis for the investigation. The department filed two recent complaints with the headings “Structure on the roof without permit” and “Unsafe sign” on Friday at where X’s company is headquartered.
In one of the complaints, a city official was cited as saying that they visited the building and requested permission from company representatives to access the roof. The official was refused entry, with the justification that the structure is “a temporary lighted sign for an event.”
The Department of Building Inspection and X in San Francisco did not immediately respond to CNBC’s request for comment.
The CEO has had a long-standing crush on the letter “x.” Musk just launched a new artificial intelligence company called xAI with the lofty goal of “understanding the true nature of the universe.” SpaceX, his rocket company, also utilizes an X as its logo. These two businesses each have an X in them.
However, business analysts view this as a risky move as it will undo years of branding work done behind Twitter’s blue bird. Some individuals worry that the internet is no longer a secure space for brands to sell themselves in due to Musk’s adjustments. Because of this, the business has already experienced problems keeping its advertisements.
Linda Yaccarino, a seasoned executive in NBCUniversal’s advertising department, was recently named by Musk as the company’s CEO. This action is seen as an effort to reassure advertising.
Yaccarino claimed that X would create user experiences in video, audio, messaging, banking, and payments that will “delight” customers in an email handed out to employees on Monday and acquired by Sara Eisen of CNBC. She added that she and Musk planned to work with each team to keep the “entire community up to date.”